ეუბნებოდნენ, რომ ვერაფერს გააკეთებდა, მან კი ბრენდი შექმნა
Tanamedrove interieris dizainSi rbili aveji ar aris mxolod komforti. igi stilis, xarisxisa da unikalurobis gamomxatveli elementia. swored am koncefciaze aago Tavisi saqmianoba rbili avejis sawarmo „brend luqsis“ damfuZnebelma manuCar zoiZem. man adgilobrivi warmoeba maRali xarisxis, esTetikurad gamorCeul da funqciur avejze daafuZna. misi mTavari mizani komfortis, stilisa da inovaciis gaerTianebaa, raTa sawarmos TiToeul sivrces gansakuTrebuli xasiaTi SesZinos.
manuCar zoiZe gviziarebs, rogor daiwyo Tavisi gza nulidan ideiT, enTuziazmiTa da Sromis surviliT, rogor ganviTarda sawarmo patara saxelosnodan Tanamedrove sawarmoo sivrcemde, rogor Camoayaliba gundi da ra sirTuleebs SeeWida, rom sakuTari brendi qarTul bazarze warmatebiT daemkvidrebina. aseTi adamianebi axal sicocxles sZenen qarTul biznesgaremos, radgan misi nawarmi siyvaruliTa da profesionalizmiT aris Seqmnili.
– batono manuCar, saidan gaCnda idea da rogor daiwyeT avejis warmoeba?
– Tavdapirvelad, meoradi rbili avejis patara maRazia mqonda. paralelurad muSad vmuSaobdi, radgan ojaxSi rTuli periodi gvqonda. es arasdros miTakilia, patiosnad vSromobdi da ojaxs varCendi. mogexsenebaT, vaWrobas Tavisi xrikebi aqvs, raRac periodis Semdeg minusebSi wavediT da mivxvdi, rom es saqme ar gamomdioda. Zalian cudi mdgomareoba mqonda, bankidan sesxi gamovitane, rom mearseba. saxlidanac gvagdebdnen, radgan qiras veRar vixdidiT. Cems adgilas bevri qveynidan gaiqceoda, Tumca, miuxedavad rTuli materialuri mdgomareobisa, ar davnebdi, pasuxismgeblobas ar gaveqeci da erT dResac sakuTari sawarmos gaxsnis idea damebada. maSin TiTqmis yvela avejis saxlis mflobels vicnobdi. maT Cemi mizani rom gavande, ironiulad miTxres: rbil avejs quTaisi da TurqeTi ver uSvebs, Sen ra unda gaakeTo, arc niWi gaqvs da arc xeloba icio. . . kargad maxsovs, am sityvebma jer cotaTi ukan damxia, magram Semdeg ormagad motivirebuli gamxada. erT dResac, meoradi divani davSale da am saqmis detalurad Seswavla gadavwyvite. daSlisas imdeni ram aRmovaCine, cotaTi SevSindi, Tumca far-xmali ar damiyria. daviwye yvelanairi informaciis moZieba, visac ki Cemi daxmareba SeeZlo, yvelas rCevas vekiTxebodi. dakvirvebuli var, rTul momentSi RmerTi yovelTvis iseT adamians migzavnis da situacia ise icvleba, arafrisgan yvelaferi gamodis. mec SeZlebisdagvarad yovelTvis gverdiT vudgavar adamianebs da albaT amitom. Sevxvdi iseT pirovnebas, romelsac Tavis droze avejis warmoeba undoda, Tumca survili ver ganaxorciela. hqonda gamocdileba da sakmaod Zviri instrumentebi. am adamianma dainaxa, rogor vSromobdi, rogor mivdiodi miznamde da instrumentebi gadmomca (nawil-nawil unda gadamexada). Semdeg divnis awyoba maswavla da roca pirveli divani gavakeTe, Cems sixaruls sazRvari ar hqonda. garkveuli periodi patara sawarmoSi erT adamianTan erTad vimuSave, isic Zalian damexmara, xelobac kargad Seviswavle da Semdeg orive Cven-Cveni gziT wavediT. sakuTari sawarmo rom gavxseni, Tavidan Zalian bevri problema mqonda, jer meuRle CavrTe saqmeSi, Semdeg – misi Zma, Cemi ojaxis wevrebi… 7-8 weli gadis, rac es sawarmo gvaqvs da SemiZlia Tamamad vTqva, rom yvela Cemi gamozrdilia. yvelaferi ise dalagda, rom dRes mosul adamians ukve sistema zrdis, me aRar verevi. mixaria, rom is adamianebi, romlebic Tavidan Cemi saqmis mimarT ironiulad iyvnen ganwyobili, axla TavianTi maRaziebisTvis avejs CemTan ukveTaven. erTi wamiTac ar gamivlia gulSi wyena, piriqiT, sakmaod kargi megobrebic varT. yvelas da, pirvel rigSi, sakuTar Tavs davumtkice, rom SeuZlebeli araferia. ase Camoyalibda Cveni ojaxuri biznesi.
– ra sirTuleebi SegxvdaT da rogor daZlieT isini?
– Zalian bevri sirTule gamoviare. iyo momentebi, roca adamianebi yvelanair motivacias mikargavdnen da lamis xeli Camaqnevines am saqmezec, magram arc maSin davnebdi. Tavidan isedac minimalur mogebaze vmuSaobdiT da oRond fasi daegdoT, viTom xarisxs gviwunebdnen. arada, darwmunebuli var, Semdeg sammag fasad gayiddnen. me xom vicodi, ra Sromac mqonda Cadebuli da rogori xarisxiani iyo Cemi aveji? roca nivTs giufasureben, am dros adamiani ar afasebs Sens Sromas, ver xedavs, rogor muSaob, rogor ixarjebi, Rameebs aTeneb… Zalian guldasawyvetia aseTi damokidebuleba. iyo SemTxvevebi, sakmaod soliduri Tanxis vali hqoniaT, magram saqonels mainc vawvdidi, imitom, rom CemTvis fuli arasdros yofila mniSvnelovani, saxeli da adamianoba iyo mTavari. Cemi biznesis ganviTarebisTvis yvelafers vitandi, piradi Seuracxyofis garda yvelaferi avitane saerTod. iyo momentebi, roca aRar SemeZlo, Zalian viRlebodi, Tumca Cem ukan mdgom im adamianebs ver vumtyunebdi, romlebic CemTan erTad gadiodnen am yvelafers, CemTan erTad Sromobdnen da maT TvalebSi siyvaruls vkiTxulobdi. CixSic Sevsulvar, magram Tu gzaze raRac winaRoba mxvdeba, mirCevnia, TvalebSi Cavxedo da davamarcxo, vidre zurgi vaqcio.
– rogor moaxerxeT sawarmos gafarToeba da popularobis mopoveba?
– Cemi meuRlis Semdeg TandaTan menejerebi moviyvane, Semdeg – buRalteri, gayidvebis, Sesyidvebis da socmediamenejerebi, katalogic gavakeTeT. iuridiuli sakiTxebic movagvareT, yvelaferi sufTa da gamWvirvale rom yofiliyo. . . rac Seexeba popularobis mopovebas, es ar aris martivi. vfiqrob, pirvel rigSi, umniSvnelovanesi patiosnebaa. adamianebi yvelafers xedaven. mniSvnelovania – Tu raRacis gwams, imas bolomde mihyve, da, ra Tqma unda, Sroma, Sromis Sedegad modis dafaseba. aseve, mizans rom daisaxav, ocnebas ar unda uRalato da saxelsac advilad moixveW.
– ra masalebs iyenebT da rogor arCevT momwodeblebs?
– rogorc yvela mwarmoebeli da damfuZnebeli, vcdilob, maqsimalurad xarisxiani nedleuli avarCio. maqsimalurad iyos morgebuli Cvens momxmareblebze da stilze. gvaqvs gamoxarSuli wifela, naZvi, 
liTonis konstruqcia, umaRlesi xarisxis Rrubeli da premium xarisxis naWrebi. vawarmoebT: divnebs, savarZlebs, sawolebs, pufebs da a.S. samwuxarod, dResdReobiT qarTul nawarms saxeli aqvs gatexili da guli mtkiva amaze. rogorc ki momxmarebels eubnebi, rom qarTulia da aWaraSia damzadebuli, egreve eWvis TvaliT iwyebs yurebas, svams kiTxvebs: namdvilad kargi Rrubelia gamoyenebuli? uxarisxo xom ar aris? verc gaamtyuneb, radgan am mxriv saqarTveloSi samwuxaro realobaa dRes, Tumca TandaTan am stereotipsac vamsxvrevT. darwmunebuli var, mova dro da yvelas davumtkicebT, rom qarTulic SeiZleba iyos saukeTeso! cxadia, gagviWirdeba, magram sawyis etapze erT adamiansac rom SevucvaloT aseTi warmodgena, esec erTi didi wingadadgmuli nabiji iqneba.
– ratom – `brend luqsi~?
– gvindoda, Segveqmna Cveni, qarTuli warmoebis brendi, romelsac sazRvrebs gareT gavitandiT da vityodiT, rom es qarTuli brendia. saqarTveloSi qmnide karg, xarisxian avejs da ver ambobde, rom qarTulia, cota guldasawyvetia. vici, sakmaod rTuli gza gvaqvs gasavleli amis dasamtkiceblad da imedi gvaqvs, gamogviva. vfiqrob, Cemi ojaxi, Svilebi da maT gverdiT mdgomi adamianebi STagonebis wyaro gaxdebian sxva mewarmeebisTvis.
– am etapze, ramdeni TanamSromeli gyavT dasaqmebuli?
– sawarmoSi, daaxloebiT, 25 adamiani myavs dasaqmebuli. paralelurad, ramdenime staJirebas gadis, damxmarea, xeloba rom Seiswavlos. es iseTi specifikuri saqmea, romelic Cvens qveyanaSi, samwuxarod, ar iswavleba. aRsaniSnavia, rom amdeni xnis ganmavlobaSi Cvenma sawarmom sakmaod bevri xelosani gamozarda. zogi ise ganviTarda, Tavisi avejis sarestavracio saxelosno gaxsna, zogierTi samuSaod evropaSi wavida am profiliT. mixaria, rom CvenTan gamocdileba miiRes, ganviTardnen da dRes dasaqmebulni arian. minda aRvniSno, rom sawarmoSi dasaqmebuli gvyavs agvistos omis veteranebic… mec veterani gaxlavarT da Cemi Zalian didi survilia, samomavlod kidev ufro bevri veterani davasaqmo. saqarTvelos bevri Rirseuli axalgazrda hyavs maTi saxiT, bevri, samwuxarod, umuSevaria da moxaruli viqnebi, Tu ramiT davexmarebi da gverdiT davudgebi. yvelafers vakeTeb, rom xma mivawvdino yvelas da imedi maqvs, saxelmwifo programebis daxmarebiT, am mizansac male realobad vaqcev.
– ramdenad iTvaliswinebT momxmareblebis individualur moTxovnebs dizainSi?
– Cveni SesaZleblobebidan gamomdinare, maqsimalurad vcdilobT momxmareblis nebismier survils movergoT. TiTqmis yvela moTxovnas vakmayofilebT. Cveni pirveli mTavari principi ganviTarebaa. amitom SevqmeniT iseTi programa, romelic saaTis meqanizmiviT gamarTulia am programis damsaxurebiT mTeli sawarmo Zalian komfortulad muSaobs. momxmarebeli rom modis, sanam yavas miirTmevs, Cveni avejis modelebidan irCevs romelic surs da is modeli SegviZlia nebismier ferSi davumzadoT, aseve, erTi TiTis daWeriT, survilisamebr SevucvaloT esa Tu is nawili da vaCvenoT, rogori iqneba saboloo varianti. aRsaniSnavia isic, rom SegviZlia is konkretuli modeli (garkveuli modelebis garda) erT, an or saaTSi davumzadoT, aseve, sawarmoSi Seqmnis processac davaswroT da vayurebinoT. ara mgonia, saqarTveloSi msgavsi momsaxureba bevrs hqondes.
– rogorc viciT, Tqveni sawarmo ramdenime sivrces aerTianebs. . .
– diax, Cvens did sawarmoSi ramdenime patara saamqros gaerTianeba mogviwia. gvaqvs oTaxi, sadac ori SemduRebeli gvyavs, isini me gamovzarde. iseve rogorc sxvagan, aqac TiToeuli detali Cemi xeliTaa Seqmnili. am oTaxSi SesaZlebelia bevri ramis warmoeba. aris sadurglo oTaxi, sadac xe muSavdeba. aqac, yvelaferi – manqanis karkasebis formebiT dawyebuli, fexis dizainiT damTavrebuli, Cemi gamoyvanilia. gvaqvs oTaxi, sadac xe ilaqeba, iRebeba da calke sivrce, sadac Sreba da ikvreba. Semdeg gadaaqvT iq, sadac awyobil avejs konstruqciis detalebi umagrdeba. liTonis da xis konstruqciebi erTad ikvreba da magrdeba. gvaqvs didi samkervalo, sadac daaxloebiT Svidi qalbatoni muSaobs da calke samzareulo.
– apirebT Tu ara produqciis eqsports an ucxour bazrebze gasvlas?
– aucileblad vgegmavT. samomavlod erevansa da baqoSi maqvs dagegmili Casvla. axlo qveynebze SedarebiT martivia gasvla, Tumca, am etapze, jer ar varT mzad amisTvis. mogexsenebaT, Tu saxls fundamenti ar aqvs, Semdeg etapebze ver gadaxval. Cveni amJamindeli myari safuZveli Zlieri gundia, rac Zalian maxarebs. Cemi mizania, Cveni warmoeba (avejis sferoSi) sazRvrebs gareT gavides.
– ra rCevas miscemdiT axalgazrdebs, romlebic axla apireben biznesis dawyebas?
– arasodes danebdnen, yvelaferi gaakeTon TavianTi miznebis misaRwevad. ra dabrkolebac unda SexvdeT gzaze, ar mousminon sxvebis gansjas, fuW sityvebs, mxolod gulis karnaxs usminon da ukan araferze daixion. Tu adamiani am yovelives gaakeTebs, merwmuneT, aucileblad miva miznamde.
– ra gegmebi gaqvT?
– bolo erTi welia, am sferoSi mTavari figura aRar var, janmrTelobidan gamomdinare, mcire problemebi Semeqmna, mkurnaloba momiwia da es saqme mTlianad meuRles gadavuloce (icinis). igi wlebia am sawarmos direqtoria da SesaniSnavad arTmevs Tavs. marTla uzomod didi energia Cavde am saqmeSi, axla mxolod Cemi gamocdilebiT da rCeviT Tu davexmarebi ojaxs. ukve Svilebic CarTuli arian am saqmeSi, rac Zalian maxarebs. ufrosi gogona 16 wlisaa da imedi maqvs,
samomavlod Rirseulad gadaibareben da warmarTaven Cvens saojaxo bizness.
mariam xiTariSvili